Tuesday, May 15, 2012

CollegeBudget Acquires Y Combinator Backed Startup MunchOnMe.com

Acquisition enhances CollegeBudget’s position as the fastest-growing college marketing platform for retailers and brands of all sizes.

San Francisco, CA- May 15, 2012
CollegeBudget.com, the leading student-exclusive shopping platform, announced today that it has agreed to acquire MunchOnMe.com, a food discovery and discount portal from Y Combinator’s summer 2011 batch.

The combination of the two services will strengthen CollegeBudget's leadership in the college social commerce market. The acquisition will add a passionate food-centric user base to CollegeBudget’s large network of college students and merchants. The acquisition increases CollegeBudget’s total college footprint to 2 million students. The new addition will allow CollegeBudget to expand into new markets, offering more food deals and regionalized offers.

“Students are the life-blood of all businesses” says CollegeBudget founder Mike Moradian. “They are among the most coveted demographic in marketing, because they are the future family decision-makers and business professionals. By targeting students early with discounts, companies can develop brand preferences that will last a generation.” American Apparel and Skype are two prominent brands that have offered extremely popular deals through CollegeBudget’s platform.

Terms of the deal were not announced. Munch On Me users will be able to access purchased coupons until September 1, 2012. Future plans for integrating the platforms will be forthcoming.  

About MunchOnMe.com
Part of the Y Combinator’s Summer 2011 batch, Munch On Me is a food discovery portal that connects people with great food at great prices in local communities. Munchonme.com enjoys success promoting local eateries in college towns across the nation.

About CollegeBudget.com
CollegeBudget.com is revolutionizing student discounts. The service saves college students money through student-exclusive deals and collective social buying. CollegeBudget’s mission is to bring savings to every facet of the college experience, including textbooks, student loans, and potentially one day even tuition.
Since launching in March 2011, CollegeBudget has grown to become the largest student deal site. CollegeBudget represents over 2 million college subscribers and has already saved students millions of dollars collectively.